We are all about Pride!

Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) Pride Month is currently celebrated each year in the month of June to honour the 1969 Stonewall Uprising in Manhattan, USA.

The purpose of the commemorative month is to recognise the impact that lesbian, gay, bisexual and transgender individuals have had on history locally, nationally, and internationally.

Not only in June, but throughout the whole year, we celebrate diversity and inclusivity in our workplace, and we aim to make La La Land a safe space for all of our colourful team members.

As part of Pride month, La La Land would like to shed light on our queer community and spotlight Murilo, Milenka and Elie who add so much value to the brand by asking them to share:

What does Pride mean to you?

Murilo - Illustrator & Multimedia Specialist: 

"Apart from feeling proud of being unapologetically myself, and embracing who I truly am, Pride to me is acknowledging all the people who have paved the way for the LGBTQI+ community to feel equal in society today. Pride for me, also embodies a strong sense of family, and that's what I have at La La Land. I have never been so respected and celebrated for who I am by any other job I have had in the past, and I'm so happy to have such a colourful, inclusive workplace culture!"

Milenka - Website Coordinator:

"Pride for me means paying respect and gratitude for those who have fought for equality and continue to do so. Pride encompasses our sense of confidence, self-respect, and solidarity as expressed by our LGBTQI+ community. La La Land is an inclusive company, and to work in it is to be a part of a family that is open and loving. There is a realness and equality shared throughout as, our bosses feel like mentors and friends more than hierarchies of power. There is pure acceptance and everyone's differences are celebrated and shared."

Elie - Co-founder & Creative Director:

"Coming out when I was a teenager was the darkest, loneliest, most challenging time of my life. All I wanted was to feel recognised, accepted and loved. Instead I felt guilty, scared, rejected and misunderstood. Those years of struggle have left a life long imprint on my identity. For me, today, Pride is a time for celebration and reflection. To see how far we have come as a society is worth celebrating but to see how much left we have to achieve is worth the continuous fight. Pride for me is also a time to recognise all the people that came before me and paved the glitzy stone path I dance in. 

Creating an environment and culture at La La Land that reflects kindness, love and empathy is imperative as it's the essence of the brand."



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