Amit Shimoni is an Israeli artist, graduate of the Be'zalel Academy of Arts and Design in Jerusalem.
iHIPSTORY doesn't talk about politics, it talks about generation Y.
"I often find myself wondering about the difference between my generation and the great leaders of modern history. About their belief system, the way they thought and what motivated them to act for change. Compared to our more self-centered generation which in my opinion is in a constant chase after fashion, style and trends as a way of self-expression while steering away from the big ideologies and meanings. I wanted HIPSTORY to re-imagine the great leaders of modern history and place them in a different time and culture era- ours. I wanted to created a sort of mirror- a mirror that on the one hand is supposed to make one smile, and on the other to make him think. As I see it criticism doesn’t always have to be poignant it can simply be a method to arouse discussion and show things under a certain light".